If you are a marketer, or architect working in Manufacturing attending Salesforce connections next week, here are some key sessions that you should plan to attend that will help you learn more, and plan more on your key strategies.

Session only in Connections.

Build Your Strategy with the Latest Marketing Cloud Releases

When you’re asked to do more with less, making sure your tools are working for you is essential. Learn about the most impactful Marketing Cloud innovations released this year to start maximizing now. This is a must-attend session which is generally not telecast later and helps you plan on your roadmaps.

Manufacturing

If you are in Manufacturing in the middle of a digital transformation or want to learn more about strategies on digital transformation, driving personalization across channels, and building customer loyalty, here are the 3 sessions you should attend.

Cummins’ Digital Transformation Journey

To be successful in e-commerce, Cummins embarked on an ambitious transformation journey. Learn how the company creates customer-centered experiences using AI and gaining new customer insights.

Brian McGlynn, General Manager – Commerce, Coveo

Lisa Killila, eCommerce Development Manager, Cummins

Drive Personalization Across the Connected Value Chain

Learn how manufacturers can connect to their customers, partners, and employees by providing personalized sales, service, commerce, and marketing experiences on a unified platform.

Lester Mchargue, Executive Strategist, Salesforce

Kerry Drobek, Salesforce IT Director, Cummins, Inc

Unify Customer Loyalty and Rebate Data to Delight Customers

Learn how a unified customer loyalty and rebate data platform for manufacturers can accelerate sales processes, improve visibility, and market trend insights.

Zain Syed, IT Director CRM, CertainTeed

Tony Kratovil, VP & GM, Manufacturing Industry Product & Solutions, Salesforce

Nanda Chitrala, Director, Manufacturing Industry Solutions & Strategy, Salesforce

The above session is done by our own Philly-based IT leader Zain Syed which will provide more insights on Customer loyalty for Manufacturing.

Order management solution

For manufacturers who are looking to streamline order communication across your ERP system or offer drop shipping at your warehouses, an order management solution from Salesforce is the answer. Here are 2 top sessions which you can plan to attend.

Drive Efficiency and Cut Costs with Order Support

Learn how brands can increase efficiency, improve employee productivity, and cut costs in the service center with order support.

Matt Ezyk, Director Of Ecommerce, Pet Supermarket

Jordan Cohen, Director of Digital, SNIPES

Philip Egan, Director of Product Management, Salesforce

Drive Efficiency and Cut Costs with Order Support

Learn how brands can increase efficiency, improve employee productivity, and cut costs in the service center with order support.

Matt Ezyk, Director Of Ecommerce, Pet Supermarket

Jordan Cohen, Director of Digital, SNIPES

Philip Egan, Director of Product Management, Salesforce

Marketing to current customers

Win Loyalty with Customer-Centric Order Management

Join us to learn how to service orders efficiently, unlock inventory insights across channels, and offer sustainable fulfillment options with the perfect order.

Thiru Palaniswamy, IT Director – Digital, iRobot

Josh Smiley, VP, Digital and IT, FUNKO

Adam Chapman, Enterprise Architect for Salesforce, VSP

Rafael Ruppel Ruiz, VP, Product Management, Salesforce

Philip Egan, Director of Product Management, Salesforce

Evolve from Batch-and-Blast Campaigns to AI-Powered MomentsJoin this session to learn how to incorporate AI-powered practices and insights into your messaging to power conversion across the customer lifecycle.

Brett Bothe, Senior Product Marketing Manager, Salesforce

Abby Castro, Marketing Cloud Solutions Engineer, Salesforce

Timothy Delles, Director, Digital Marketing, Orvis

Architects

If you are an architect looking at the best strategy for your marketing cloud implementations, here are the great sessions you can attend.

Salesforce Commerce Cloud, Well-Architected

See how best practices prescribed in Salesforce Well-Architected apply to Salesforce B2B Commerce, B2C Commerce, and Order Management. Attendees will walk away with a digital architecture overview.

James Semple, Product Management Director, Salesforce

Dedric Guest, Sr. Techical Director, Astound Commerce

Kyle Montgomery, Global VP, Salesforce Commerce Practice, Astound Commerce

This would be a great session to leverage well-architected principles for a multi-cloud solution like B2B commerce, B2C commerce, and OMS.

Engage and Sell with a Data-Driven WhatsApp strategy

The customer company is global, so how do we connect with customers around the world? Hear how an innovative Latin American company is successfully executing data-driven marketing with WhatsApp.

Isabela Rossi, Senior Product Marketing Manager | Marketing Cloud LatAm, Salesforce

Matheus Girardi, Chief Customer & Products Officer, Agibank

Lucas Molon Meucci, CRM & Marketing Manager, Agi

This would be a great session to sell to international customers leveraging WhatsApp and come up with a data-driven strategy leveraging the marketing cloud.

Harmonize Lead Management Strategically with Marketing Cloud

This session will highlight the best practice approach for lead management in the Salesforce ecosystem utilizing Salesforce CRM, Marketing Cloud Account Engagement, and Marketing Cloud Engagement.

Deloitte Data Strategies to Drive Value from the Platform

Meet the growing expectations of consumers, while balancing identity, privacy, and security. Deloitte Digital shares perspectives on the first-party data revolution using Data Cloud.

Data Cloud: Ideation to Implementation in Healthcare

Learn how Data Cloud can transform patient care by integrating data sources, Health Cloud, Marketing Cloud, and more, from architects who’ve worked with some of the largest healthcare companies.

AI sessions

With generative AI coming to the limelight this year, here is a list of AI sessions that you should plan to bookmark or attend.

Future-Proof Your Business: Social Commerce and Einstein GPT

ChatGPT did not write this abstract … Learn how Commerce Cloud is delivering innovation with social commerce and Einstein GPT to meet customers where they are with personalized experiences.

Francesca Liu, Product Marketing Manager, Salesforce

Bhagath Ganga, Director, Product Management, Salesforce

Olga Burfan, Head of Global E-Commerce, PHILIPP PLEIN

Generative AI for Marketing

Influence the future of Salesforce Marketing Gen AI roadmaps by joining this discussion group, where we will deep dive into how you prioritize values based on your business needs

Sarah Flamion, Research Architect, Salesforce

Kathleen McClelland, Principal Researcher, Salesforce

Elizabeth Goodman, Principal Researcher, Research & Insights, Salesforce

Tina Lee, Lead Researcher, Research & Insights, Salesforce

David Gardner, VP, Research & Insights, Salesforce

How Generative AI Is Maximizing Customer Engagement

Discover how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Marketing Cloud.

Lauren MacArtney, Sr. Lifecycle Marketing Manager, Home Chef

Jasper Pye, VP Product, Phrasee

Natalie Mesgleski, Lifecycle Marketing Associate, Home Chef

Lindsey Nelson, Retail Industry Advisor, Salesforce

What’s the “Big Idea”? Key Trends in Marketing and Commerce

Losing sight of the big picture amidst the daily marketing grind? Learn how hot trends, like AI, are impacting your business and understand which are here to stay and which will fade.

Louise Cotterill, Senior Director Marketing Insight and Intelligence, Kellogg

Martin Kihn, SVP, Market Strategy, Marketing Cloud, Salesforce

Content Marketing Strategy + AI + Personalization = Revenue

Learn the steps needed to transform your marketing organization into a high-performing content marketing team leveraging AI + personalization for hyper-targeted marketing that drives real results.

Kyall Mai, SVP and Chief Innovation Officer, Esquire Bank

Paul Cordasco, Director, Product Marketing, Salesforce

Future-Proof Your Business: Social Commerce and Einstein GPT

ChatGPT did not write this abstract … Learn how Commerce Cloud is delivering innovation with social commerce and Einstein GPT to meet customers where they are with personalized experiences.

Francesca Liu, Product Marketing Manager, Salesforce

Bhagath Ganga, Director, Product Management, Salesforce

Olga Burfan, Head of Global E-Commerce, PHILIPP PLEIN

How AI Is Shaping Social Marketing Strategy

This session will explore how recent advancements in AI are shaping the way organizations build and maximize their social marketing strategies to drive businesswide impact.

Tim Clarke, Vice President, Product Marketing, Sprout Social

Marketing Cloud

If you are using marketing cloud and looking for best practice sessions on marketing cloud, here are some sessions to attend and bookmark.

Cross-Cloud Customer Experiences That Drive Customer Success

Brands use Salesforce end-to-end to fuel experiences that scale, automate, subscribe, personalize, and engage.

Abhijit Shome, VP, Global Digital & Social Marketing, MasterCard

Jayna Kothary, Global CTO, MRM

Kristi Carlson, Vice President Ecommerce, Marketing and EWT, Kendra Scott LLC

Ed Horne, Director, Digital Architecture, Trane Technologies

Deliver Digital Personalization with These Top 5 Strategies

Grow conversions and build loyalty by personalizing your email and web experiences. Hear from experts on the top five best practices you can implement with Marketing Cloud Personalization.

Kapil Sharma, Senior Manager, Marketing Technology, BMO Financial Group

Victoria Calkins, Product Marketing Manager, Salesforce

Robert Marusi, Chief Commercial Officer, Turtle Bay Resort

Sydney Lesko, Marketing Cloud Manager, Pacers Sports & Entertainment

Katie Wheeler, Sr. Product Marketing Manager, Salesforce

Customize Marketing Cloud to Get Value Faster

Drive efficiency within your organization by bundling automation, journeys, and more. In this session, you will learn how to save time with packaged industry solutions and plugins.

Caitlin Dwyer, Senior Product Manager, Salesforce

Jen Mavis, Senior Manager, Product Management, Salesforce

Explore Interaction Studio: Server-Side Code Tips and Tricks

Limitations, workarounds, and undocumented features — all you need to know about the advanced development of server-side code for Marketing Cloud Personalization Campaign templates.

Mateusz Dąbrowski, Manager & Marketing Cloud Architect, PwC

Medical devices

How to Enhance the Customer Journey in MedTechLearn how medtech organizations are using Health Cloud to create an end-to-end patient journey for more personalized experiences.

Greg Krikorian, Director, Marketing Operations Technology, Insulet

Monique Trulson, Senior Director, Global Digital Marketing, Insulet Corporation

Wow Your Customers with Personalization

Looking for some inspiration for your customer journeys? Hear how a Salesforce Trailblazer is using Marketing Cloud Personalization to take their journeys to the next level.

Katie Wheeler, Sr. Product Marketing Manager, Salesforce

Andrea Bledsoe, Global Digital Marketing Director, Boston Scientific

Brendan Shea, Senior Digital Marketing Manager, Boston Scientific

To wrap up, here are 3 key takeaways for folks attending Salesforce connections.

1. Look to attend the roadmap session which is a session only during the event.
2. Plan to bookmark one session under Ai to measure trends in generative AI for marketing.
3. Look for sessions on data cloud where salesforce is going to focus more for this year.
4. Always wear comfortable shoes and be prepared for more walking.

I would be attending the event and would be happy to connect with you all as well. Feel free to reach out to me at buyan@eigenx.com to discuss this further.