Recent Posts
Think Like a Salesforce Architect: A SMART Framework for deciding on Page layouts, record types and dynamic forms.
Trailblazer Community Inspiration: This article was inspired by a recent Salesforce Trailblazer Community discussion on Page Layouts vs. Dynamic Forms. Rather than summarizing the responses,…
The HOUSE Framework: Architecting the Salesforce PSS Household Model
H Household Account O Objects That Matter U User Flow & Automation S Setup First E Edge Cases & Gaps (Ready to publish) If you…
How Reframing a Business Requirement Prevented Future Technical Debt
The Architect’s Lens One of the most valuable skills an architect brings to a project is not knowledge of Salesforce features. It is the ability…
Why Context, Not Campaigns, Was the Real Story at Salesforce Connections 2026 for Architects
If you are an architect (solution, technical, martech), IT leader in your organization in charge of your marketing stack, wondering about Salesforce connections, it is…
Think, Show, Influence: The Real Path to Becoming an Architect for Devs and Admins
😂 The Question That Changed My Career Early in my career, I was a developer working across mainframe, J2EE, and web technologies. I loved building…
How to design your sessions and manage your time as an Architect at Agentforce World Tour NY 2026
🧠 Big Picture Thinking Sessions It’s easy to get carried away at events like Agentforce World Tour New York. You see sessions on Agentforce, Data…
Stop Doing It the Hard Way: A Marketing Cloud Champion’s Real Talk on AI Agents in Action
You know that meme where the dog is sitting at a desk, the entire office is on fire, and he calmly says “This is fine”?…
IT Leaders & Architects — Do not Miss Salesforce MarTech Live, Philly 3/11
Remember when “marketing automation” meant scheduling emails in advance and calling it a day? Those were simpler times. AI agents are now running entire campaign…
3 Spring ’26 Features which will prevent problems, increase performance and reduce your audit time
The Spring ’26 release introduces three capabilities that address persistent pain points in Salesforce deployment, data processing, and integration architecture. Based on my experience with…
Spring 26 – The Next Generation of Salesforce Integration: Why External Client Apps Are Essential for Government Agencies
If you’re managing Salesforce integrations for federal agencies or state governments, you’ve likely encountered a familiar frustration: Connected Apps weren’t built with compliance-first organizations in…
