Best practices on what marketers should do before you implement a journey in Marketing cloud

Building out a journey can be daunting, even if you have had plenty of practice! We as marketers within the SFMC ecosystem tend to be…

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Handling multiple emails for Students and communicate effectively using Salesforce and Marketing cloud for Higher Education

If you are in Higher education using Salesforce, the story of your students using different emails on RFI forms, applications causes deep a lot of…

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What is Datorama and why should marketers care about it?

For any organization, Marketing team can be spread across divisions such as Display Marketing, Brand Marketing, and Content Marketing, etc., Because of the diverse channel…

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