If you are a healthcare professional attending Dreamforce 23 this year, I invite you to attend my session on Leveling up the Patient Experience, which will walk you through how Ochsner Health creates digital journeys for our patients and engages with them on the right channel at the right time.
We have built Salesforce from the ground up creating a solid foundation, leveraging several Salesforce products including Marketing Cloud, Health Cloud, Experience Cloud, and Commerce Cloud. We have many integrations, including a near real-time feed from EPIC, our EMR, which brings in patient data allowing us to personalize outreach while remaining HIPAA compliant. Over the last 5 years, we have continued to build business applications and now support over 30 departments across the Ochsner Health environment. Along with walking you through different digital journeys, I will touch on how to build teams and scale Salesforce in your organization while keeping your data in compliance.
By attending my session, you would walk away with the following key items.
- Find out how Ochsner Health brings in data about our patients from multiple sources across our environment outside of the traditional EMR sources.
- Learn how we have achieved higher than industry average open and click-through rates by utilizing the right channel at the right time while keeping our patient data secure.
- Listen as I take you a bit off-topic to explore the true value of Salesforce which happens after you have built your foundation.
So please click here to bookmark my session on 91/3 at 3 p.m. at the Intercontinental Ballroom. You are always welcome to reach out to me with any questions about the session.
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