If you are a Manufacturer using Salesforce or plan to use Salesforce and living around the DC, MD area and registered for the Salesforce event next week, there might be some second thoughts on whether there is any value in going given the emphasis on Federal and government cloud and lack of sessions for Manufacturing. Before you change your mind on this, it is always better to look at other possible options to learn and see how you can apply it for your business. My blog focuses on 3 sessions that you should attend or watch later that can add value to you.

Attend a Manufacturing Value session

By attending this session, you will get a strategic view of your current products and how you can leverage Salesforce products to add more value to your customers, partners, and resellers.

Jump onto the generative AI bandwagon and learn enough to start conversations back in Office

Given the generative AI hype and the world’s obsession with it, I highly recommend these two sessions, which allow you to learn the Salesforce approach from a strategic and tactical perspective.

Given how Manufacturing is looking to gain huge productivity with Generative AI, the above session will provide more insights on making your service teams more proactive in call centers, field service, and other areas.

The above session will help you learn Einstein Copilot, which is in GA, how to use it effectively for your organization, and prepare to implement your use cases with your sales, service, and marketing teams.

Explore Data cloud learning and identify ways it can add value to your organization.

With Salesforce emphasizing data cloud on every marketing message and the product getting a lot of traction, it would be in your best interest to learn about marketing cloud and how it can benefit your marketing teams.

If you are an IT professional or have data team members who are thinking of data cloud as just another data warehouse product, the above session will help to demystify the myth and understand how data cloud can add additional value to your existing data stack.

The above session can help to understand the underpinnings of data cloud and its features. This will help to take back to your organization on how data cloud features can be leveraged if you feel the value for it.

So, before opting for the DC world tour or getting frustrated about what I can do at the DC world tour as a manufacturer, here are three key things you can do.

1. Attend one session related to Manufacturing to understand Salesforce strategy.
2. Immerse in generative AI sessions and pick a session from a big-picture and implementation perspective.
3. The last focus should be on data and sessions on data cloud from a strategic and tactical perspective to help you get on the right track.

I will be on the world tour and would love to discuss any other questions you may have about the event. Please feel free to email me at buyan@eigenx.com with any questions or comments.

Join us for a delightful happy hour during the evening. You’ll have the chance to meet me and our team at Eigen X, where we’ll share best practices and enjoy delicious food. Please feel free to reserve your spot for our happy hour by clicking the link below.