Recent Posts

Handling multiple emails for Students and communicate effectively using Salesforce and Marketing cloud for Higher Education

If you are in Higher education using Salesforce, the story of your students using different emails on RFI forms, applications causes deep a lot of…

Continue Reading...

What is Datorama and why should marketers care about it?

For any organization, Marketing team can be spread across divisions such as Display Marketing, Brand Marketing, and Content Marketing, etc., Because of the diverse channel…

Continue Reading...

How to create a Salesforce Roadmap for your organization – part 2

In my last post, I covered both what a roadmap is and why it’s important.  Now, let’s start putting a plan into action to start…

Continue Reading...

How to create a Salesforce roadmap for your organization – part 1

The only thing permanent in life is change. If you are a CRM leader tasked with defining your application roadmap and strategy, you may be…

Continue Reading...

Leveraging Opportunities Vs Custom Object vs Eda Application to track applications for higher ed salesforce users

If you are in higher education and are in the initial stages of setting up Salesforce for your  University campus-wide or for a department, the…

Continue Reading...

Salesforce Admin to Sales Ops Leadership – 3 Traits and Tips for Success

As a leader in Sales Operations, I have had the privilege of working with 10 Salesforce Administrators. None of them majored in Salesforce in college….

Continue Reading...

Spring 20 features for Manufacturing which would help your sales, service ,marketing and IT do more, save time and more capability.

If you are in Manufacturing ed using salesforce, my post here would help your sales, service , marketing and IT teams do more , save…

Continue Reading...

Spring 20 features for higher ed which would help your admissions, marketing , one stop service and IT do more, save time and have more capability.

If you are in higher ed using salesforce, my post here would help your admissions, marketing and one stop service team do more , save…

Continue Reading...

Top 5 sessions for Manufacturers attending dreamforce which would help to increase sales and customer retention

If you are in Manufacturing and attending dreamforce or not attending here, my post here talks about the top 5 sessions which you should bookmark…

Continue Reading...

Top 10 sessions for Higher Ed folks attending dreamforce which will help to increase enrollment and student success.

If you are in Higher Ed and attending dreamforce or not attending here, my post here talks about the top 5 sessions which you should…

Continue Reading...