5 Tips for Scaling Your College or University’s Content Marketing Strategy

Launching an integrated, targeted marketing plan can present seemingly insurmountable content challenges for colleges and universities with small budgets and even smaller departments. Creating hundreds…

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Optimize Your College and University Form Organization with Salesforce Knowledge Base

Efficiency is key to meeting the needs of your students, especially when it comes to helping them navigate complex processes like transfer evaluation and enrollment….

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How to Empower Self-Service with Communities for Higher Ed Using Salesforce and decrease web cases year over year by 21%

Student behavior is changing the way higher ed does business. With unlimited access to digital information, an evolving student population, and high expectations for customized…

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3 Strategies for Increasing Your College’s Email Success Using Salesforce Marketing Cloud

Students’ changing expectations around recruitment and admissions are putting more pressure than ever before on universities and colleges to communicate using individually tailored messaging and…

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