Author: Lucy O’Brien
Lucy O’Brien is the Marketing Manager at Tidewater Community College in Southeastern Virginia. She has over 5 years of experience in using data-driven marketing and communications strategies and automation to help higher education institutions magnify their message and impact enrollment with technology. She and her team use Service Cloud, Community Cloud, Marketing Cloud, Pardot, Einstein Analytics, Lightning Platform, and Education Data Architecture (EDA).
5 Tips for Scaling Your College or University’s Content Marketing Strategy
Lucy O’Brien August 25, 2020
Launching an integrated, targeted marketing plan can present seemingly insurmountable content challenges for colleges and universities with small budgets and even smaller departments. Creating hundreds…
Optimize Your College and University Form Organization with Salesforce Knowledge Base
Lucy O’Brien August 5, 2020
Efficiency is key to meeting the needs of your students, especially when it comes to helping them navigate complex processes like transfer evaluation and enrollment….
How to Empower Self-Service with Communities for Higher Ed Using Salesforce and decrease web cases year over year by 21%
Lucy O’Brien July 22, 2020
Student behavior is changing the way higher ed does business. With unlimited access to digital information, an evolving student population, and high expectations for customized…
3 Strategies for Increasing Your College’s Email Success Using Salesforce Marketing Cloud
Lucy O’Brien June 2, 2020
Students’ changing expectations around recruitment and admissions are putting more pressure than ever before on universities and colleges to communicate using individually tailored messaging and…