How Reframing a Business Requirement Prevented Future Technical Debt

The Architect’s Lens One of the most valuable skills an architect brings to a project is not knowledge of Salesforce features. It is the ability…

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Why Context, Not Campaigns, Was the Real Story at Salesforce Connections 2026 for Architects

If you are an architect (solution, technical, martech), IT leader in your organization in charge of your marketing stack, wondering about Salesforce connections, it is…

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