Sylvia takes a business justification approach to Customer Relationship Management. As a certified Silver Level Salesforce.com CRM Implementation partner for over 15 years, Sylvia has focused on proven entrepreneurial business development practices to help companies formulate their goals to create secure and scalable data infrastructure. Her balanced background of consulting as well as in-house employment has provided a depth and breadth of experience with over 110 CRM and Lead Generation implementations in 11 different industries. Sylvia’s preference for simplicity and near-native configuration immediately exposes technical debt for removal and frees up the budget for true optimization assessment and build-out. Proper preparation makes projects successful. To balance this left-brain day job, Sylvia spends her right-brain free time playing in the dirt and managing a sustainable 6-acre homestead with chickens and a goofy, long-eared bloodhound.