Author: Carrie Marcinkevage
Carrie Marcinkevage, Ph.D., is the Constituent Relationship Management (CRM) Strategy Director at the Smeal College of Business at the Pennsylvania State University. Following a corporate career in management consulting, she led the Smeal residential MBA and graduate programs. Seeing a need for deeper stakeholder engagement in those programs, she experimented with CRM processes and systems before they were widely used in higher education. Her experience with and interest in the field led to a Ph.D. focused on higher education CRM strategy and adoption. She now leads the strategy for aligning people, processes, and technology to create valuable relationships with Smeal’s many constituents. Carrie received her M.S. in Organizational Dynamics at the University of Pennsylvania and a dual bachelor’s degree in policy and Management Studies and Philosophy from Dickinson College.
How to increase adoption with appreciate inquiry process for CRM projects
Carrie Marcinkevage August 12, 2021
As a CRM Leader or Salesforce admin, deploying new products, features in Salesforce at the end of the day boils down to effective change management…
Interview of Carrie Marcinkevage(Ph.D. in CRM) on How to transform Corporate Relations in Higher Ed with happy CRM
Carrie Marcinkevage December 13, 2020
Could you tell me how you got started in your career and ended up in your current role? I’m an accidental IT-adjacent professional. My role…