John Provencal is the Manager, Marketing for NS BlueScope Coated Products North America, which consists of Steelscape, ASC Building Products, AEP Span, and ASC Steel Deck. He has spent 30 years in the marketing industry- the last 12 years focusing on digital marketing & strategy, digital transformation, and the Customer Experience journey. John is also part of BlueScope’s global digital leadership team. He has completed digital marketing & transformation executive programs from Cornell University, The Digital Marketing Institute, Google, University of Berkley Hass School of Business as well California State University-Chico, where he serves on the digital marketing advisory council. He can be reached at john.provencal@bluescope.com