John Provencal is the Manager, Technology, Digital Transformation & Customer Experience for BlueScope Coated Products North America. He has spent 30 years in the marketing industry- the last 12 years focusing on digital marketing & strategy, digital transformation, and the Customer Experience journey. John is also part of BlueScope’s global digital leadership team. He has completed digital marketing, transformation, and customer experience executive programs from Cornell University, The Digital Marketing Institute, Google, University of Berkley Hass School of Business, University of California, Irvine, as well as California State University-Chico, where he serves on the digital marketing advisory council. He can be reached at john.provencal@bluescope.us