Suppose you are a higher ed user using Salesforce CRM for a while and struggle with measuring impacts on your CRM investment, trying to learn best practices on how other universities are using Salesforce for admissions, marketing, and student success, and figure out how to leverage generative AI for your university. In that case, there is a fantastic online event this week on 12/10 between 11:30 am and 5 pm EST, done by Higher Ed Dreamin, which you should register and attend.
The agenda above is for a half-day event, and it will include fantastic learning and sharing of experiences, all without any bias. I also want to do a shout-out to some amazing speakers in this session, who would be a great treat for you to learn from and share with.
If you are looking to implement Agentforce or learn how to plan a pilot and evaluate use cases, this session is for you, which is being done by Michael Blimbaum, Kylee Stewart, and Frank Montoya and team. They have addressed a crucial pain points for folks to navigate inside a campus with an Agentic App( Parky), which help constituents with parking and transportation. Additionally, they will share current Agentic AI use cases with a focus on the an recruitment agent. By attending this session, you will learn the following.
- Key elements to make an Agentforce project successful.
- How to manage and deliver the project with your stakeholders.
- Learn to navigate the uncharted Agentforce journey and prepare for future use cases.
If you are looking to evaluate an education cloud or planning to implement one, the above two sessions would help assess data needs with integration from external sources and leverage the record alerts feature to increase student success.
Given the pressure on universities to show additional ROI on employment in their programs, here is an excellent session by Nick Lindberg where you will learn about effective ways of integrating career center data with external sources and provide insights to your career services team to report on outcomes.
If you are a marketer looking to manage preferences enterprise-wide across campaigns, the session by Vicky Mikula above will provide guidelines for managing subscriptions, ensuring compliance, and laying a foundation for future communication with your audience.
If you are an IT leader looking to manage priorities with your stakeholders and deliver projects on time using Agile, the session above by Farrah Friedrich and Daniel Powell is a must-watch and will leave you with plenty of takeaways.
Lastly, I want to thank the wonderful higher ed dreaming community led by Haley Gould and the Salesforce higher education council for their continued support in making this event every year. Please click here to register for the event right away.